# How much does HubSpot cost? > A calculator for the real cost of HubSpot: seats, marketing contacts, HubSpot Credits, add-ons, onboarding fee and implementation. The interactive tool is at https://c2suite.com/en/resources/hubspot-pricing-calculator. The amounts are in US dollars because HubSpot publishes these list prices in US dollars. **List prices checked on September 12, 2026.** Sources: HubSpot Product and Services Catalog (https://legal.hubspot.com/hubspot-product-and-services-catalog) and HubSpot's pricing pages in Spanish (https://www.hubspot.es/pricing/marketing). **HubSpot can change its prices without notice**, and also what each edition includes. The date above says when these numbers are from; confirm them before you sign. This is an estimate, not a quote: the final price depends on the scope and on the contract negotiation. ## How the number is built ### Each hub is charged in a different way Not everything is priced per user. Some hubs are a flat subscription and others are charged for each person who uses them. Which one applies depends on whether the hub has its own seat type. - Sales, Service and Revenue have their own seat type, so you pay for each person who uses them. - Marketing, Content and Data don't. They are a flat subscription and are used with core seats. - Treating all hubs the same goes wrong in both directions: too expensive where the price is flat, too cheap where it is per person. ### Core seats are one shared pool This is where almost everyone gets it wrong, because it feels natural to count seats hub by hub. HubSpot doesn't charge them that way: they are one pool for the whole account. - If your hubs are on different editions, every core seat takes the price of the highest edition you have. - Included seats don't add up across hubs either: the largest number counts. Marketing and Content include the same number in Professional, and together they still include that number, not twice as many. - People who only look at reports don't need a paid seat: view-only seats are free. ### What isn't the subscription This is where the invoice moves away from the price list. These three items grow with use, and they don't show up when people compare entry prices. - Marketing contacts are sold in packs, and the pack price goes down as you go up. Going one contact over what's included costs a whole pack. - AI is charged in HubSpot Credits. Each edition includes a monthly amount, and you buy the rest separately. - Add-ons are capabilities you buy separately, and some cost more than a whole hub. ### The first year is different Two charges are paid only once. Putting them into one annual total without separating them makes the number wrong for renewals and for new purchases. - HubSpot charges an onboarding fee for some hubs. When you buy through a partner, that fee can sometimes be negotiated. - Implementation (setting up the portal, migrating the data, getting the team working) is charged by us, and here it shows as a starting point. - That is why the result separates year one from each following year: they are different numbers, and you need both to build a budget. ## List prices by hub In US dollars per month. "Annual" is the price when you sign for a year; "monthly" is the price when you pay month to month. In Enterprise both are the same, because it is only sold with an annual commitment. | Hub | Professional annual | Professional monthly | Enterprise annual | Enterprise monthly | How it is charged | |---|---|---|---|---|---| | Marketing Hub | US$800 | US$890 | US$3,600 | US$3,600 | Flat subscription | | Sales Hub | US$90 | US$100 | US$150 | US$150 | Per seat | | Service Hub | US$90 | US$100 | US$150 | US$150 | Per seat | | Content Hub | US$450 | US$500 | US$1,500 | US$1,500 | Flat subscription | | Data Hub | US$720 | US$800 | US$2,000 | US$2,000 | Flat subscription | | Revenue Hub | US$85 | US$95 | US$140 | US$140 | Per seat | Additional core seat: Professional, US$45 per month with an annual commitment and US$50 paying month to month; Enterprise, US$75 per month with an annual commitment and US$75 paying month to month. View-only seats and partner seats are free. ## The Customer Platform HubSpot sells all its hubs together for much less than the sum of their parts, so from three or four hubs on, the full platform usually costs less. The calculator always works out both ways of buying and returns the cheaper one, with the difference next to it. - **Customer Platform Professional**: US$1,300 per month with an annual commitment (US$1,460 month to month). Includes every hub, 3 core seats, one specialized seat for each hub that charges per seat, and 2,000 marketing contacts. Onboarding fee of US$6,000, one time. - **Customer Platform Enterprise**: US$4,700 per month with an annual commitment (US$4,700 month to month). Includes every hub, 5 core seats, one specialized seat for each hub that charges per seat, and 10,000 marketing contacts. Onboarding fee of US$14,000, one time. ## Marketing contacts They are sold in packs, and the pack price goes down as you go up. Going one contact over what's included costs a whole pack. - **Professional**: includes 2,000. Additional: up to 22,000, US$250 per 5,000; up to 42,000, US$225 per 5,000; above that, US$150 per 5,000. - **Enterprise**: includes 10,000. Additional: up to 50,000, US$100 per 10,000; up to 100,000, US$90 per 10,000; above that, US$60 per 10,000. ## HubSpot Credits Each edition includes a monthly amount, and additional credits cost US$9 per 1,000, paying annually. - **Professional**: 5,000 credits per month included. - **Enterprise**: 10,000 credits per month included. What each thing uses: - Customer Agent: 50 credits per conversation resolved. - Prospecting Agent: 100 credits per lead recommendation. - Data Agent: 10 credits per smart property run. - AI actions in workflows: 10 credits per AI action run. - Buyer Intent: 10 credits per company tracked. - Data Studio: between 25 and 200 credits per dataset action. ## Add-ons (27) Capabilities you buy separately, with their price in US dollars per month. Some cost more than a whole hub. - **Marketing SMS Short Code Add-On** · US$1,500 · Enterprise. For high volume SMS sending. Includes setup or transfer of a random short code, plus maintenance. Requires purchase of SMS Limit Increase to use. Enables use of outbound MMS messages. Sending is only available from U.S.-based phone numbers, and messages can only be sent to U.S./Canada (+1) phone numbers. - **CRM Object Record Limit Increase** · US$1,100 · Enterprise. Increase the 15 million record limit included for paying customers by 1 million records per object type. Applies to company, deal, ticket, marketing event, invoice, cart, order, product, and project records. Purchase multiple limit increase packs for more volume. Maximum capacity of 50,000,000 records per object type, per account. - **Brands Add-On** · US$1,000 per pack · Enterprise. Manage multiple brands within the CRM of a single HubSpot account, enabling your centralized marketing team to efficiently organize brand-specific assets and social accounts, and streamline data sharing across your brands. - **Sandbox Limit Increase** · US$750 per pack · Enterprise. Add one additional standard sandbox account in HubSpot to expand your testing capabilities. Purchase multiple limit increase packs to add even more standard sandbox accounts. - **Transactional Email Add-On** · US$600 · Professional and Enterprise. Send relationship-based emails like automated commerce receipts, account updates, and system messages, and get full engagement tracking across your emails. - **API Limit Increase** · US$500 per pack · Professional and Enterprise. Increase your included API call volume for your integrations between your HubSpot account and other services. Each capacity pack will add an additional 1,000,000 calls per day on top of the API calls included in your base subscription tier. Additionally, your rate limit will increase to 250 requests per 10-second. - **Custom Objects Limit Increase** · US$500 per pack · Enterprise. Define 10 more objects and store 1,000,000 more records across all your custom objects in HubSpot. Purchase multiple limit increase packs for more volume. Maximum capacity of 50,000,000 custom object records per account. - **Dedicated IP Add-On** · US$300 per pack · Professional and Enterprise. Purchase your own dedicated IP address that will be monitored 24/7 so you have more control over your individual sender reputation. This is a good fit for senders who consistently send a high volume of email each month. - **Transcription Limit Increase** · US$250 per pack · Enterprise. Purchase 400 additional transcription hours to transcribe all your team's calls. Unused hours do not roll over into the following month. Purchase multiple limit increase packs for more volume. - **Custom Properties Limit Increase** · US$220 · Professional and Enterprise. Increase your included custom properties volume by 500. Purchase multiple limit increase packs for more volume. Maximum capacity of 3,000 custom properties per object per account. - **Users Limit Increase** · US$200 per pack · Professional and Enterprise. Increase your included users limit by 500 users. Purchase multiple limit increase packs for more volume. - **Workflows Limit Increase** · US$200 per pack · Professional and Enterprise. Increase your included workflows volume for your HubSpot automations by 100 workflows. Purchase multiple limit increase packs for more volume. Maximum capacity of 10,000 workflows per account. - **Lists Limit Increase** · US$200 per pack · Professional and Enterprise. Increase your included active list volume by 100 lists and your included static list volume by 100 lists. Purchase multiple limit increase packs for more volume. - **Teams Limit Increase** · US$200 per pack · Professional and Enterprise. Increase your included teams limit by 100 teams. Purchase multiple limit increase packs for more volume. - **Reporting Limit Increase** · US$200 per pack · Professional and Enterprise. Increase your dashboards limit by 300, and create 3,000 additional custom reports for your team based on any metric in Marketing Hub, Sales Hub, Service Hub, or Content Hub. Purchase multiple limit increase packs for additional dashboard and custom report volume. - **Ads Limit Increase** · US$100 per pack · Professional and Enterprise. Create 50 additional ad conversion events and 50 additional audiences that sync hourly between your HubSpot account and HubSpot-supported advertising accounts. Purchase multiple limit increase packs for more volume. - **Custom SSL Add-On** · US$100 · Professional and Enterprise. Your Marketing, Service, or Content Hub Professional or Enterprise plan comes with a standard SSL certificate to encrypt and secure your website content. This premium SSL service offers additional customization. - **Domains Limit Increase** · US$100 per pack · Enterprise. Host knowledgebase content and create traffic analytics reports on one additional root domain. Purchase multiple limit increase packs to add even more root domains. - **Marketing SMS Long Code Add-On** · US$75 · Professional and Enterprise. Purchase required to use SMS for marketing. Includes SMS setup, maintenance, and 1,000 message segments per month, effective on your contract start date. Unused message segments don’t roll over into the following month. Sending is only available from U.S.-based phone numbers, and messages can only be sent to U.S./Canada (+1) phone numbers. Both incoming and outgoing SMS messages count against your message segment limit. As applicable, incoming MMS messages are counted as 5 message segments each. - **WhatsApp Limit Increase** · US$70 per pack · Professional and Enterprise. Increase your account's WhatsApp messages limit by 1,000 messages per month. Purchase multiple limit increase packs for more volume. Unused WhatsApp messages don't roll over into the following month. - **Calculated Properties Limit Increase** · US$70 · Enterprise. Increase your included calculated properties volume by 25. Purchase multiple limit increase packs for more volume. Maximum capacity of 500 calculated properties per account. - **E-Signature Limit Increase** · US$60 per pack · Professional and Enterprise. 100 additional e-signatures per account per month that any users with a paid Revenue Hub Professional Seat or Revenue Hub Enterprise Seat can pull from. Purchase multiple limit increase packs for more volume. Available as a limit increase to Revenue Hub Professional or Enterprise - **Conversational Context Limit Increase** · US$50 per pack · Professional and Enterprise. Analyze 5,000 more conversational records (e.g., call transcripts, chats, emails) per month in HubSpot. Purchase multiple limit increase packs for more volume. - **Video Limit Increase** · US$50 per pack · Professional and Enterprise. Increase your included number of videos with advanced features by 50 videos. Purchase multiple limit increase packs for more volume. - **Calling Minute Limit Increase** · US$50 per pack · Professional and Enterprise. Increase your account's calling minute limit by 1,000 minutes per calendar month. Purchase multiple limit increase packs for more volume. Available as a limit increase to the Professional or Enterprise edition of Sales Hub or Service Hub. - **Phone Number Limit Increase** · US$25 per pack · Professional and Enterprise. Increase your phone number limit by 5 numbers. Purchase multiple limit increase packs for more volume. - **AEO Answers Limit Increase** · US$20 per pack · Professional and Enterprise. Track 10 additional prompts, each run daily across three engines, for 1,000 additional answers per month. Purchase multiple limit increase packs for more volume. ## Recommended starting points These are not packages we sell. They are combinations that work, with the reasoning behind them. Implementation is a one-time C2Suite charge, separate from HubSpot's seats. ### Sales foundation A small sales team that tracks deals today in spreadsheets and in each person's memory. It starts where disorder costs real money: the pipeline. There is no Marketing Hub, because generating demand before you can handle it in an orderly way only fills the funnel with deals that get lost anyway. Implementation from US$1,200. ### Marketing and sales A company that already gets leads from several channels and needs marketing and sales to work on the same record. It is the most common combination and the one that shows results fastest. Attribution stops being an argument because the lead and the deal live in the same place. Marketing Hub includes core seats in its subscription, so the marketing team doesn't pay for them separately. Implementation from US$2,000. ### Marketing and content A company that attracts customers with content: a blog, landing pages and campaigns, with the website inside HubSpot. Marketing Hub without Content Hub leaves the website outside the portal. Traffic and contacts then live in different systems, and attribution becomes a manual reconstruction. With both, each visit is linked to the contact who made it from day one. Implementation from US$2,000. ### Full operation An operation with marketing, sales, customer service and billing, where each sale creates work for the other three areas. From three or four hubs on, the Customer Platform usually costs less than buying the hubs separately, and it includes all of them. That is the point where it makes sense to stop adding hubs and move to the platform. Implementation from US$3,200. ### Corporate A company with several brands or business units, permissions by region, and data governance requirements. You don't buy Enterprise for more features. You buy it for custom objects, granular permissions and sandboxes. If nobody in the company will ask for those, Professional does the same work for much less. Implementation from US$5,000. ## Frequently asked questions ### Where do these prices come from? From two HubSpot sources. The first is its Product and Services Catalog, the contractual document that defines how each item is charged. The second is its pricing pages, which give the amounts; we read the Spanish-language version, which lists the same prices in US dollars. The date we checked them is written in the result and on this page, because a price without a date is a claim, and a price with a date can be checked. ### Why are the amounts in US dollars? Because HubSpot publishes these list prices in US dollars. Converting them to another currency would mean fixing an exchange rate that goes out of date between reviews and would end up showing a wrong number. We prefer to show the amount HubSpot lists, so you can convert it at the exchange rate on the day you pay. ### Are taxes added to these amounts? The amounts are HubSpot's list prices, and the tool adds no tax to them. Whether VAT, sales tax or another tax applies depends on your country and your company's tax situation, and your accountant should confirm it. For companies in Mexico, HubSpot's invoice comes from the United States and doesn't add Mexican VAT (IVA). This tool calculates what HubSpot bills. It doesn't give tax advice. ### What is the onboarding fee, and why does it say it can be negotiated? It is a one-time charge that HubSpot requires for some hubs to get you started. HubSpot charges it, not us. When you buy through a partner, that fee is sometimes reduced or waived, depending on the case, so it is worth asking before you sign. This is not a promise: it depends on each contract's negotiation. ### Why does it sometimes recommend every hub when I only wanted a few? Because HubSpot sells the Customer Platform, with all its hubs, for much less than the sum of its parts. From three or four hubs on, the platform usually costs less and includes the rest too. The tool always calculates both ways of buying and shows you the cheaper one with the difference next to it, so you can see why. ### Is this a quote? No. It is an estimate based on HubSpot's list prices, plus a starting point for implementation. Your final price depends on the scope, on what you already have in place and on the contract negotiation. Use it to build a budget and to go into a conversation with numbers in hand, not to sign. ### Why isn't the Starter edition included? Because we haven't confirmed whether its published price is for a single hub or for the Starter Customer Platform, which is sold separately and costs less. We prefer to leave it out than to publish a number we can't stand behind. If Starter is your case, write to us and we'll review it with you. ### Is the information I enter stored? Yes. When you calculate, your email is sent with what you chose (hubs, edition, seats, contacts and add-ons) and is saved in our CRM. That is what lets us write to you about your case instead of sending a generic message. You also receive the same report by email. The privacy notice lists this in detail. --- Source: https://c2suite.com/en/resources/hubspot-pricing-calculator You can cite and summarize this content if you credit C2Suite and link to the source URL.